Press

About Luca Poles

Luca Poles is an Italian Wine Ambassador and the actual Commander of CASA POLES^®, a company specializing in natural Italian wines. Representing the tenth generation of the Poles family, he has focused on maintaining and advancing the winemaking traditions established by his family in Northeast Italy.

Luca was raised in a vineyard environment meticulously managed by his father, Luigi Poles. The Poles family has been cultivating grapes in Northeast Italy for over a century, following traditional rural farming methods. Growing up in this setting, Luca developed a strong foundation in viticulture and winemaking, building on his family's long-standing practices.

In the early 1990s, Luca joined the Mionetto family, a well-known Italian wine producer and definitely the principal world leader in Prosecco. His role involved promoting their flagship wines internationally, with a particular focus on introducing Prosecco to the United States. At that time, Prosecco was not widely recognized in the American market. Luca's efforts contributed to increasing its visibility and acceptance among American consumers.

Following his success with Prosecco, Luca returned to devote himself entirely to the family Winery to offer authentic Italian wines to a wider audience. Under his leadership, CASA POLES^®has developed a reputation for quality and adherence to traditional winemaking techniques, providing a selection of natural wines that highlight the distinct characteristics of the Poles family's vineyards.

Luca values his role within the family business and acknowledges the support of his family in his endeavors. He credits his daughters, Amanda and Danya Eva, and his ex spouse wife, Carolina, for their support, which is instrumental in his work with CASA POLES^®. But certainly not less, and indeed with a central and fundamental role, the recent support of his firstborn, who deals with all the Communication, Social-media, Design and Art Graphic: Maestro "Gianluca". Luca aims to ensure that CASA POLES^®continues to uphold the principles of quality, tradition, and sustainability in winemaking for future generations.

CASA POLES® awarded at the Columbus International Awards 2024

11/15/2024

CASA POLES® was honored with the “Premio Eccellenza” at the 5th edition of the Columbus International Award in Miami, Florida, held this past November 14 at the Istituto Marangoni (an important local fashion university). This distinction is a significant international recognition conferred at a ceremony organized by the "Fondazione ITALY", an association under the patronage of the Senate of the Italian Republic.

This award is given to individuals, businesses, and associations that have distinguished themselves, each in their own field, by promoting and/or safeguarding Italian culture and identity around the world.

Luca Poles received this prestigious award "for being among the very first global pioneers to export and promote the excellence of Prosecco in over 80 countries". Today, Prosecco is a significant economic asset of the "Made in Italy" and its primitive area of production, the hills located above Venice (exactly between the cities of Conegliano and Valdobbiadene) which have been designated as a UNESCO World Heritage Site.

The ceremony was attended by several distinguished guests, including Consul General Dr. Giacomo Montrasio; Honorary Consul of Orlando, Antonella Brancaccio Balzano; Gianluca Fontani, former President of the Italy America Chamber of Commerce; and Paul Finizio, President of Il Circolo, an Italian cultural association in Palm Beach. The national anthem, “Inno di Mameli,” was performed by renowned singer Arianna Bergamaschi, who is a former winner of the Sanremo Giovani Festival, a former official singer for Italian Disney, and recently performed in duet with the American rapper Pitbull as well being a special correspondent for RAI TV International for the program “Paparazzi”.

Also honored were luminary Professor Camillo Ricordi, director of the Diabetes Research Institute Foundation and Cell Transplantation Center of Miami (for the “Amazing” section), as well as Casa Italia Miami and others.

The ceremony was broadcast live by cameras and microphones from several stations that serve Italians abroad. Stations that shared and promoted the event included Radio WGBB Long Island, Italian’s News Radio, ICN Radio New York, ItalianAmerican Radio (United States), Italia Informa, La Voce, Radio TV Chin, Il Marco Polo (Canada), La Voce d’Italia (Spain/Venezuela), Musicalissima, Radio La Luna (Argentina), Gazzetta Italo Brasiliana (Brazil), Hola mi Gente – Ciao Amici Radio (Vatican City), Radio MIR, Radio Internazionale Genk (Belgium), Radio Blu Italia (Australia), Radio Italia Africa (Africa), and Allora! (Australia).

The event generated significant excitement, as confirmed by extensive press coverage and the numerous publications that carried the news overseas, where many of our compatriots reside.

Links:

https://youtu.be/P24TcJJlMIU

https://www.exitrc.it/il-columbus-international-award-seduce-miami/

https://zaffiromagazine.com/incontri/3159-il-columbus-international-award-miami-edition-2024

https://www.instagram.com/p/DCpLKm8ysA-/

https://www.italiansnews.it/il-columbus-international-award-seduce-miami/

https://www.italiareportusa.com/cronaca/il-columbus-international-award-sbarca-negli-usa-la-prima-edizione-a-miami/

https://www.aise.it/comunit%C3%A0/a-miami-il-columbus-international-award-premia-eccellenze-italiane/212328/2

https://www.informazione.it/c/E2C07D9E-BD8B-4B13-B583-39FE19B14D12/COLUMBUS-INTERNATIONAL-AWARD-2024-seduce-Miami

https://www.giornalediplomatico.it/successo-della-consegna-5a-columbus-international-award-2024-miami.htm

https://www.giulianovanews.it/2024/11/il-columbus-international-award-seduce-miami-di-massimiliano-ferrara

https://www.italianrootstv.com/2024/11/20/il-columbus-international-award-seduce-miami